Explore Properties at Southern California: Coldwell Banker's New Buyer Bonus Sales Event Starting May 1 - Looks Like Good Promotion and Company Policy

Coldwell Banker Real Estate LLC has announced the launch of its Buyer Bonus Sales Event, a national promotion intended to start with expiring federal homebuyer tax credit program.

This program looks like good company policy and will not be using taxpayer dollars.

On May 1, 2010, immediately following the expiration of this government initiative, home sellers participating in the Coldwell Banker Buyer Bonus Sales Event will offer a credit of 3 percent (up to $8,000), when part of an accepted offer, of their home's purchase price to buyers who sign a contract before July 31, 2010. There is no deadline for a closing date.

"The federal government did its part to encourage millions of Americans to achieve their dream of home ownership with the help of the home buyer tax credit," said Jim Gillespie, president and chief executive officer for Coldwell Banker Real Estate LLC. "As the credit expires, Coldwell Banker Real Estate is encouraging buyers who haven't found a home yet to continue looking, while bringing a new audience of home buyers who were unable to qualify for the tax credit into the market. We are confident that this private sector solution will represent a significant step toward continued recovery of the housing market."

"The Buyer Bonus Sales Event will allow participating Coldwell Banker home sellers to essentially extend the benefits of the credit," said Gillespie. "Without restrictions such as household income caps, the Coldwell Banker Buyer Bonus Sales Event allows for greater participation for all homebuyers. And our sellers have a unique opportunity to allow their home to stand out from the competition in their marketplace."

Coldwell Banker says that participating homes will be identified by Buyer Bonus Sales Event signage and online at www.coldwellbanker.com. Home buyers can check the box labeled "Buyer Bonus Sales Event" to find participating properties nearby ... and that home sellers who take part in the Buyer Bonus Sales Event will receive marketing support from Coldwell Banker Real Estate LLC, including:

National television commercials beginning May 1, 2010; extensive online advertising
Promotion on http://www.coldwellbanker.com
Updates on the event to be shared on Coldwell Banker Facebook and Twitter pages and the Coldwell Banker blog, Blue Matter;
A video posting to the Coldwell Banker On Location channel highlighting the practical value of $8,000.

Coldwell Banker Real Estate is an organization (www.coldwellbanker.com) ... a premier full-service real estate provider. The Coldwell Banker system has more than 3,300 residential real estate offices and nearly 97,000 sales associates in 49 countries and territories. The Coldwell Banker system is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International division. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

Source: Coldwell Banker Real Estate - @ www.ColdwellBanker.com.

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Harrison K. Long, REALTOR® & broker, Explore Group, Coldwell Banker Previews, Irvine, CA. CA DRE #01410855. ExploreProperties@gmail.com. Lawyer member, California State Bar Association #69137. National Association of Realtors, California Association of Realtors, and Orange County Association of Realtors. Current Chairperson of Local Government Relations south committee at OCAR.org. Newport Beach and Irvine area Realtor, broker agent and property information source.