Coldwell Banker's New Buyer Bonus Sales Event Starting May 1 - Looks Like Good Promotion and Company Policy
"The federal government did its part to encourage millions of Americans to achieve their dream of home ownership with the help of the home buyer tax credit," said Jim Gillespie, president and chief executive officer for Coldwell Banker Real Estate LLC. "As the credit expires, Coldwell Banker Real Estate is encouraging buyers who haven't found a home yet to continue looking, while bringing a new audience of home buyers who were unable to qualify for the tax credit into the market. We are confident that this private sector solution will represent a significant step toward continued recovery of the housing market."
"The Buyer Bonus Sales Event will allow participating Coldwell Banker home sellers to essentially extend the benefits of the credit," said Gillespie. "Without restrictions such as household income caps, the Coldwell Banker Buyer Bonus Sales Event allows for greater participation for all homebuyers. And our sellers have a unique opportunity to allow their home to stand out from the competition in their marketplace."
- National television commercials beginning May 1, 2010; extensive online advertising
- Promotion on http://www.coldwellbanker.com
- Updates on the event to be shared on Coldwell Banker Facebook and Twitter pages and the Coldwell Banker blog, Blue Matter;
- A video posting to the Coldwell Banker On Location channel highlighting the practical value of $8,000.
Harrison K. Long, REALTOR® & broker, Explore Group, Coldwell Banker Previews, Irvine, CA. CA DRE #01410855. ExploreProperties@gmail.com. Lawyer member, California State Bar Association #69137. National Association of Realtors, California Association of Realtors, and Orange County Association of Realtors. Current Chairperson of Local Government Relations south committee at OCAR.org. Newport Beach and Irvine area Realtor, broker agent and property information source.
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